The Horred rug is more than just rugs. It's color, shape and design. To love. To go on. Every day.
We dig where we stand. In the Swedish design tradition. It is the one we are rooted in. For almost six decades. But strong roots can be moved. Find vigor in new places. Just as Swedish design has always done. Impressions and expressions. And from within. From the new. And the old. From the immigrant. And it emigrated. It is in the meeting, out of diversity, that the new runs. The beautiful arises.